June 12, 2013

  • Zardoze AFF2013

    It was a night of glitz and glamour as home-grown fashion label, Zardozë unveiled their Fall/Winter 2013 and Panthea 2013 collections at the annual Audi Fashion Festival in Singapore. This was the brand’s first time participating in the region’s premier fashion event and I was excited to attend, with the great honor to be dressed by Zardozë in one of their couture gowns no less!


    Everyone dressed to the nines that evening.

    Dripping in gold. From Zardoze Panthea 2012.
    Thank you to Ray, one of the founders of the label, who specially selected this stunning, intricately embellished backless gown for me.


    (top) With Agri, also dressed in a fluffy yellow Zardoze Panthea creation that only she could pull off.
    (Bottom) With my dear girlfriend Ava who flew down from Dubai.



    Held at the Tent @ Marina Promenade, this year was the first departure from AFF’s usual venue outside Takashimaya in Orchard.


    I must say it was lovely to be by the sea and have a view of Singapore’s stunning skyline.


    Close-up of the beading on my dress. With everything hand-sewn, I can’t imagine how long it took to complete this piece!


    We all scream for ice-cream! While waiting for the show to start we couldn’t resist some complimentary Magnum.


    Mediacorp actresses Fann Wong and Rui En added to the star-studded lineup in gorgeous bespoke Zardozë Panthea gowns.


    Fann Wong, Rui En and Dick Lee seated at the front row, just in front of us.


    Anticipation in the air as the show is about to begin.

    Let’s take a peek backstage:

    The look was dark and emboldened, with emphasis on strong fierce eyes for a mysterious come-hither, other-worldly look.

     

    THE RUNWAY SHOW…

    To the roaring beats of Macklemore’s “Can’t Hold Us”, models strutted out in the F/W 13 ready-to-wear line; metallic snakeskins in electric teal, lots of leather, detailed ruching and wearable tailoring in the form of blazers, pants and shift dresses.

    Next came the highlight of the night – the awe-inspiring, couture Panthea collection.

    Imagine dramatic textures, beadwork, embellishments, fringes and tulle, in passionate shades of red and raven blacks… these shifting silhouettes swishing and swaying to the haunting melody of Lana Del Ray’s “Young & Beautiful”.

    Like secret creatures of the night coming out under a magical full moon, the beautiful dresses were queens of allure, all unique and modern, and each with special attention-grabbing twists. They clearly exuded luxury, elegance and full blown red-carpet glamour.

    Take a look at some of my favorite Zardoze pieces that came down the runway:

    And finally, there was the much-talked about half a million dollar Diamond Dress as the closing look.

    Indian celebrity Nethra Guha née Raghuraman graced the catwalk in the $500,000 dress. It was handmade in an atelier in Paris from the finest lace from haute couture fabric shop Janssens & Janssens and adorned with 130 carats worth of diamonds!

     
    Raveena Lal, co-founder of Zardoze and creative director John Paul Rangel and the rest of the design team.

     

    Where to after the show’s end? Why, the after-party of course! :)


    Alien eyes! The UFOs have landed on the W Singapore Sentosa Cove.


    I decided we needed more accessories ;)

    The after party kicked off with a more intimate and exclusive fashion show featuring exclusive pieces from Zardozë’s Panthea collection that were not shown at the Audi Fashion Festival. 

    The night ended off with a performance by international hip-hop icon Azealia Banks, who had the crowd on their feet and dancing into the wee hours of the night.


    With Zardoze creative head John Paul Rangel (second from right), the talented Filipino with a diverse portfolio of brands such as Michael Kors, Narcisco Rodriguez and Max Mara under his belt.

    Went outside for some fresh air, hung out for a bit with super hottie Sabrina Randall Ault, wife and partner of Michael Ault, owner of Pangaea nightclub.


     

    She bid us au revoir and said she’ll see us at Pangaea… which we did, miraculously, since I was about to collapse after hours of standing around in heels and a heavy dress.


    PARTY MADNESS AT THE DRAGON TABLE…



    Not much of a drinker or party animal, I’m more of a voyeur. It’s nice being tucked away in a private closed-off corner with some friends, yet being able to have a good view of the dancing clubbers in my little social observatory.

    By the next day, my arms were seriously aching from the extreme 12 hr long workout of walking around carrying a ton of bricks. Oops, I mean my lovely Zardoze Panthea gown. 

    Secret fact: Although the gown was altered to fit me, it was still a little loose and I had to use tons of double sided tape to hold the back down…I kept praying throughout the night it’d stay put!

    I also had help with my hair styling. I wanted a braided, wavy half up-do:

    Call +65 6333 0039 for an appointment

     

    What do you think of the AFF2013 show? 

    Btw, following up on my previous Zardoze post, I’m glad to present the winners of their model competition:

    The top 3 will appear in a professional advertorial for Her World, Female and 女友 NuYou magazine. They will get to keep a Zardoze outfit of their choice AND also received exclusive tickets to the Zardoze AFF Fashion Show and After-Party (which you just read about!)

    ZARDOZE is available at: 

    ROBINSONS SHOPPING CENTRE – Raffles City (Level 2) & Centrepoint Orchard Singapore 
    Pavillion, Kuala Lumpur Malaysia
    MUSE and Galeries Lafayette, Jakarta Indonesia

    Website: http://zardoze.com/
    Facebook Page: https://www.facebook.com/Zardoze?fref=ts 
    Twitter & Instagram: @zardozefashion

     

     


    ♥ Dawn

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